
LIFECYCLE OF AN IDEA SS 20
SUSTAINABLE

Most Sustainable Denim Fabric Ever
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An innovative and cutting-edge combination of eco-friendly dyeing and finishing processes. Reduces the effluent load while saving water, time and energy.
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A combination of Ecolean + Aqualter for dyeing and H2NO for finishing resulting in dramatically less water waste which can be recycled and reused.
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• Less water dyeing for Indigo colors.
• No salt formation.
• Unique indigo effect.
• Anti-back staining.
• Improved crocking.


Designed in collabration with Lenzing, eternal colors garments look brand new even after extended use. The manufacturing proces uses only 20% of the pigment required with spun-dye fiber.
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• Withstands Laundry cycles
• 100% color fastness​
• Soft handfeel
• Fits well
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50% LESS WATER | 50% LESS ENERGY | NEVER FADES

Designed in collaboration with Jeanologia, H2NO uses a cutting-edge technology that uses oxygen and ozone gases instead of water and other chemicals, giving fabrics and authentic aged look while reducing water, energy and chemical consumption.
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Saves 270.000 – 320.000 m3 of water per machine!
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SAVES 12 of water per JEANS | IMPROVES E.I.M SCORE by 40%+ | SAVES 10-12 TONS OF CHEMICALS

FUNCTIONAL

Naveena’s special technology to create high quality stretch fabrics to achieve multi-fiber properties of strength, elasticity, and comfort. The product has an improved fabric growth and high recovery values. No elastane breakages after distortion or puckering issues on seam areas can be observed with this fabric.
SHAPE RETENTION | OUTSTANDING COMFORT | ENHANCED FLEXIBILITY | PERFECT RECOVERY

CASUAL SOPHISTICATION
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Fabrics that bring together extreme comfort with a soft touch and look.
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SUPERIOR TOUCH | MAXIMUM COMFORT | SPORT & ATHLESURE STYLES

Smart stretch fabric with optimal high elasticity and best performance for everyday wear.
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• Body hugging • Authenticlooking • 360 wear comfort

SOFT HAND FEEL

Super soft denim thanks to Naveena’s unique blend of fibers which gives the fabric a silky touch and maximum comfort.
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SLEEK LOOK | UNIQUE SOFTNESS | PERFECT FIT

Silky touch denim obtained by Naveena’s creative engineering. Unique softness & structure thanks to our innovative manufacturing process with using naturally soft fibers.
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SLEEK LOOK | OPTIMUM HIGH ELASTICITY | COMFORTABLE SCULPTING

Designed to keep you warm and comfortable all day long, providing maximum comfort thanks to an innovative touch.
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MAXIMUM COMFORT | CASHMERE FEEL | KEEPS YOU WARM

BIO TECH

The Result of our tireless efforts of R&D aiming at smart clothes for smart times. Dendrite presents not only elasticity for comfort, it also offers high moisture wicking and tremendous quick drying to make you feel good.
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LIGHTER THEN POLYESTER | WARMER THAN WOOL | QUICK DRYING CAPABILITY | CHEMICAL RESISTANCE
